In a never-ending game of musical chairs, social networking platforms have become entrenched.
Every year, the whims of a fickle public, the entry of new players, and altering worldwide trends cause a reshuffle in the most important leader board on social media, the Twitter Top 100.
The fact that these adjustments are "usually highly interesting" to industry observers is secondary to the fact that they're really valuable for skilled digital marketers.
Knowing how far each of these platforms has penetrated the worldwide online community is crucial to developing a successful social media marketing strategy for your organization. Understanding the complexities of the platform's growth is also important to success.
Choosing which social media network your company will use to promote its products and services is a critical decision that should not be made solely on the basis of a hunch.
We recognize that a certain social media platform may "feel right" for your brand at the time, but we encourage that you evaluate a slew of other factors before making a decision. "Relative popularity" and "growth" are two of the most significant criteria to consider when evaluating a company's performance.
So, in order to assist your company in making this critical decision, Dreamgrow maintains the following post: In-depth coverage of all the major players in the social media world, including the movers and shakers, newcomers, and immovable monoliths.
The "number of active users" metric, which measures the total number of unique users currently enrolled on a social network, is the one we use to estimate the size of a social network. As an important indication of popularity, engagement, and growth in the tech business, it's widely employed throughout the industry today.
The graph below depicts the top 15 social networking sites and apps, as determined by Statista, an industry-leading provider of business statistics.
When it comes to social media platforms, Facebook is unquestionably the heavyweight champion.
While it cannot claim credit for inventing the internet (that honor belongs to SixDegrees, which has since passed away), Facebook is the social media behemoth that not only demonstrated to the world what the internet can be, but also fundamentally altered the way humans interact with one another in the process.
Its tumultuous beginnings and ongoing association with enormous scandals haven't deterred the organization from seeing phenomenal growth since its inception in 2004.
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